The recent devastating earthquake in Italy caused an enormous increase in blood donations. Searching for a parallel, the highly-respected health writer, Margherita De Bac, could only find one: an organ donation story. Here is an excerpt from her article in Italy’s largest newspaper, Corriere della Sera.
Earthquake, the Amatrice Effect, thousands of blood donors.
“The emotion after the earthquake brought a huge number of volunteers to the blood transfusion centers. Now the people in charge of such donations hope that the solidarity does not end. It has been called ‘The Amatrice Effect’. Thousands of blood units were donated by citizens to help the victims of the shock that crumbled towns between Lazio, Abruzzo, Umbria and Marche regions. There has never been such an immediate and spontaneous response [from blood donors.] The same thing happened in 1994, when the death of Nicholas Green, the American child killed along the Salerno-Reggio Calabria highway when he was traveling with his parents, moved the consciences of the Italian people about the problem of transplants…….. Sometimes emotion is worth one thousand campaigns of awareness.”
[After Nicholas’ organs were donated, donations in Italy increased every year for the next 10 years, until they were three times as high as before he was killed.]